CALVIN KLEIN CELEBRATES ART WITH AMERICAN CLASSICS CAMPAIGN

Categories:Fashion

Calvin Klein unveils American Classics campaignCalvin Klein unveils American Classics campaign

Weeks after announcing a surprise made-to-measure collection called, Calvin Klein By Appointment, the brand unveils a new campaign. Chief Creative Officer Raf Simons puts his stamp on the American brand by not only changing the logo but also going into an artistic direction. Shot on location at the Andy Warhol Museum by Willy Vanderperre, denim and underwear take the spotlight.

Work from the likes of Andy Warhol and Richard Prince stand out in the advertisements. Stylist Olivier Rizzo also worked on the shoot. “Looks were specifically chosen from the Calvin Klein archive for the campaign; it’s both a recognition of design firsts and the photographic history of the brand that made these garments famous,” says Calvin Klein creative director Pieter Mulier.


CALVIN KLEIN AMERICAN CLASSICS 2017 CAMPAIGN

Willy Vanderperre photographs Calvin Klein American Classics campaignWilly Vanderperre photographs Calvin Klein American Classics campaignCalvin Klein focuses on denim with American Classics advertising cmapaignCalvin Klein focuses on denim with American Classics advertising cmapaign

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Zoe Kravitz Poses with Mother Lisa Bonet in Calvin Klein Ad

Categories:Jewelry & Watches

Zoe Kravitz and Lisa Bonet star in Calvin Klein Watches & Jewelry 2016 campaignZoe Kravitz and Lisa Bonet star in Calvin Klein Watches & Jewelry 2016 campaign

For its 2016 Watches + Jewelry campaign, Calvin Klein taps mother and daughter, Zoe Kravitz and Lisa Bonet. The two actresses pose on location in New York City for photographer Cass Bird. In the image, Zoe and Lisa are all smiles as they walk the beach holding hands and modeling wrap bracelets.

Related: See Calvin Klein’s Most Memorable Models

ZOE KRAVITZ – CALVIN KLEIN

Zoe Kravitz at Calvin Klein Collection's spring-summer 2016 runway presentationZoe Kravitz at Calvin Klein Collection’s spring-summer 2016 runway presentation. Photo: BFA for Calvin Klein

Zoe Kravitz also attended the spring-summer 2016 runway presentation from Calvin Klein Collection held in September of last year. The actress was joined by Brie Larson, Eve Hewson and Anya Taylor-Joy in the front row.

Brie Larson, Eve Hewson, Zoë Kravitz and Anya Taylor-Joy at Calvin Klein's spring-summer 2016 collectionBrie Larson, Eve Hewson, Zoë Kravitz and Anya Taylor-Joy at Calvin Klein’s spring-summer 2016 collection. Photo: BFA for Calvin Klein

CALVIN KLEIN 2016 WATCHES + JEWELRY CAMPAIGN

Calvin Klein Watches & Jewelry 2016 campaignCalvin Klein Watches & Jewelry 2016 campaign

Calvin Klein’s new advertisements feature six more stars. The cast includes American actor Will Peltz and his girlfriend, model Kenya Kinsi. Model couple John Hein and Tilda Lindstam also join the campaign while Korean actor and model Kim Woo Bin is featured alongside his friend and model, Xiao Wen Ju. Focusing on the concept of “Life in the now”, the black and white images spotlight relationships as well as positive emotions.

Calvin Klein Watches & Jewelry 2016 campaignCalvin Klein Watches & Jewelry 2016 campaignCalvin Klein Watches & Jewelry 2016 campaignCalvin Klein Watches & Jewelry 2016 campaign

CALVIN KLEIN WATCHES & JEWELRY – SHOP NEW ARRIVALS

Calvin Klein Platinum Spellbound Grey Python Watch

Calvin Klein Platinum Spellbound Grey Embossed Python Leather WatchCalvin Klein Platinum Rose Gold Wrap Bracelet

Calvin Klein Platinum Rose Gold Wrap BraceletCalvin Klein Platinum Breathe Two-Tone Bracelet

Calvin Klein Platinum Breathe Two-Tone BraceletCalvin Klein White Label Stately Pink Mother of Pearl Dial Watch

Calvin Klein White Label Stately Pink Mother of Pearl Dial Watch

Tags: Calvin Klein

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